01
Paid Media
Meta, Google, TikTok, programmatic.
Performance and brand campaigns built and bought by operators who run their own P&Ls. Reported on incrementality, so you see what the spend earned after COGS.
Live / Brooks River
Marketing agency for outdoor brands
brands that belong outside.
Paid, ecommerce, email, sites, video, and the custom apps between them. One team of operators, not five vendors. Outdoor only.
brands we're building right now, not ones we borrowed a logo from
Clients: Attaquer, Ritte, Lead Out, Kogel, Dana Wharf, Field Co., Sundays, Oceanside
Outdoor brands. Operator-level marketing. Real outcomes.
/ selected metrics
01
2x
Paid revenue
Attaquer, cycling apparel
02
+193%
Revenue growth, Ritte
Since partnership
03
+111%
New-customer revenue
Attaquer Strava, YoY
04
6
Disciplines, one team
paid to strategy
Most outdoor brands are held together by freelancers, siloed agencies, and a burned-out in-house team.
One team. Every growth lever for outdoor brands.
We grew up running outdoor brands, so we built every discipline under one roof, all pointed at the same number: your bottom line.
02
Ecommerce
Shopify and Hydrogen builds.
Conversion-tuned storefronts, headless when it earns its keep, dialed-in tracking through Elevar or server-side GTM.
03
Email & SMS
Klaviyo, Attentive, Postscript.
Lifecycle programs that compound. Flows, campaigns, segmentation, and creative built around the calendar your brand runs on.
04
Sites & Apps
Shopify Plus, headless, custom software.
Storefronts and marketing sites, plus the custom apps most agencies can't ship: dealer portals, forms on Cloudflare Workers, wishlists, feed engines. We keep building as you grow.
05
Video & Photo
Shot on location, edited in-house.
Product, brand, and performance creative produced by a team that grew up in outdoor. No mood boards that go nowhere.
06
Strategy
Fractional CMO, on demand.
Weekly working sessions, quarterly planning, brand architecture, and the unglamorous operational work that pays for everything else.
When growth needs something that doesn't exist, we build it.
We're operators who write code. No outsourcing it, no waiting a quarter. We've also automated our own back office (reporting, analysis, content pipelines), so retainer hours go into strategy and building, not copying numbers into slides.
Dealer portals, wishlists, size guides, mix-and-match bundles, forms that run at the edge on Cloudflare Workers. The software a store needs that no theme or plugin ships with.
Every platform, Meta, Google, Klaviyo, Shopify, piped into one automated read of incremental profit that refreshes on its own. Not a vanity dashboard. The number that decides where the next dollar goes.
Pipelines that turn one shoot into a hundred on-brand cuts, generate ad creative at catalog scale, and read raw data back in plain English. The latest models doing more per retainer hour, not cutting corners.
Whatever it takes.
Most agencies grade their own homework. We don't.
Platform ROAS is a number the platform gives itself. We report on incremental profit: what's left after cost of goods and the spend it took to get there.
40–60x
What a client's ads reported.
Underwater
What they were doing on real profit, after we pulled the numbers.
5 figures
Wasted spend we cut every month, moved to levers that acquire customers.
We proved it, cut the bleed, and put the budget where it earns. If your ads aren't working, you'll hear it from us first.
“Paid doubled in two quarters. More importantly, we can finally trust the numbers in the weekly reporting.”
We don't just market brands. We build them.
We put our own time and money into products in the categories we serve. It keeps us sharp, and it's why we plan like owners. Because we are.
Marketplace
Kairoo
A peer-to-peer marketplace for renting high-value outdoor gear. Bikes, boards, and everything you only use a few weekends a year.
Platform
Aboard
A guest-data and revenue platform for tour operators.
Ad tooling
Adorn
Turns product catalogs into ad-ready creative at scale.
A fifth of our week goes into our own brands.
That's the tuition. It's why the advice we give you is the advice we're already taking.
/ three rules we don't break
We are defined by what we won't do.
- 01
No vanity metrics.
Incremental revenue, contribution margin, blended ROAS. The numbers that pay payroll.
- 02
No retainers without a plan.
Quarterly roadmap, weekly working sessions, monthly review. If we cannot show why, we do not invoice.
- 03
No category drift.
Cycling, fishing, hardgoods, marine. If your customer doesn't go outside to use it, we are not the agency.
What working with us looks like.
No mystery, no drawn-out sales cycle. Here's the whole thing, from the first email to the weekly rhythm.
01
You send the brief
Where the business is, where you want it in twelve months, and what's in the way. A few paragraphs is plenty.
02
We send a plan
The levers we'd pull and the order we'd pull them in. A real plan, not a pitch deck.
03
We plug in as one team
Paid, email, site, creative, and the custom builds, all under one roof.
04
We meet every week
Report on real profit, move fast on what's working, plan the next quarter together. Flat retainer, no change orders.
Tell us where you want the brand. We'll build the route.
Say hello.
hello@outsideprojects.com