Dana Wharf

The challenge

Dana Wharf has run sportfishing and whale-watching trips for more than 50 years and is Southern California’s largest operator of both. There are trips to fill every day, and bookings follow the season and the weather.

What we did

We run the whole demand side: all paid media, all email, the online travel agency (OTA) relationships and listings, and SEO. Email cadence and paid are tuned to the season and the species, so the message matches what’s actually running that week.

The outcome

Paid-search visits are up 22% year over year, and booking conversions have grown about 13% two years running. Each week’s ads and emails follow what the boats are actually seeing, from gray whale season to the summer fishing runs.