Dana Wharf Paid, Email, OTAs, SEO 2026
Filling boats for SoCal's largest sportfishing and whale-watching operator
Run paid, email, OTAs, and SEO for Dana Wharf, the largest sportfishing and whale-watching company in Southern California.
Visit site46%
Avg email open rate
well above the travel norm
+13%
Booking conversions
YoY, two years running
+22%
Paid-search visits
YoY
- Paid Media
- Email Marketing
- OTA Management
- SEO
The challenge
For more than 50 years, Dana Wharf has been the largest sportfishing and whale-watching company in Southern California, an institution with a full calendar of trips to fill, every day, in a seasonal, weather-dependent business.
What we did
We run the whole demand side: all paid media, all email, the online travel agency (OTA) relationships and listings, and SEO. Email cadence and paid are tuned to the season and the species, so the message matches what’s actually running that week.
The outcome
Email opens average 46% across the program, well above the travel-industry norm, with the flagship whale-watching sends opening far higher. Paid-search visits are up 22% year over year, and booking conversions have grown about 13% two years running. The calendar stays full, and the marketing flexes with the season instead of fighting it.