Sundays

A new storefront and the plumbing behind it for a modern bike shop

The challenge

A modern bike shop with a real in-store business needs its website and its point-of-sale to tell the same story. Inventory lived in Lightspeed; the storefront was Shopify; and the two didn’t talk.

What we did

We built the Sundays website and manage all paid media and SEO. We also built a Lightspeed-to-Shopify sync, so inventory, products, and pricing stay consistent between the shop floor and the online store without manual double-entry.

The outcome

The shop floor and the website now show the same stock and prices.

Photos

Sundays fitter in a cap and glasses adjusting a bike on the fit stand

Mechanic working on a road bike in the Sundays workshop, seen from above

Black Colnago Y1RS with deep ENVE wheels on concrete steps among tropical plants

Next: Attaquer

All work

Group of riders in Attaquer kit on a road ride

Rebuilding the whole growth stack for a cult cycling brand

Led US growth, grew online revenue 50% year over year, rebuilt lifecycle email around incrementality, and keep adding to a Shopify Plus store with the custom apps a growing brand needs.