Rebuilding the whole growth stack for a cult cycling brand

The challenge

Strong creative, inconsistent attribution. Reported ROAS swung between sources and the team couldn’t tell which channel was driving net-new revenue. The lifecycle program and the storefront hadn’t kept pace with the brand.

What we did

We rebuilt tracking through Elevar to server-side GTM and layered incrementality analysis on top of Meta and Google, so every decision runs on real profit, not platform self-grade. Then we restructured paid around what the incrementality data said, not what the platforms suggested.

On lifecycle, we rebuilt the Klaviyo flows, redid segmentation, and tied campaign cadence to the racing calendar the audience lives by. The email list grew more than 3x in a single campaign season, and email-attributed revenue is up 40%.

What we built

This is where we go past what most agencies will do. Attaquer runs on Shopify Plus and we keep expanding the store as the business grows into it:

• A dealer bulk-order portal for wholesale accounts
• A native wishlist to replace a third-party dependency
• Size guides and mix-and-match kit bundles on the product pages
• A custom Cloudflare Worker handling forms, capture, and edge infrastructure

We also built and ran the Strava TIMEATTACK program end to end: the challenge, the segmentation, and the post-purchase flows. New-customer revenue on the program grew 111% year over year, and the customers came back.

The outcome

Paid doubled against the prior twelve-month baseline. Email compounds. New markets are opening up. And the leadership team can finally trust the numbers in the weekly reporting, because the numbers are real.