Rebuilding the whole growth stack for a cult cycling brand

The challenge

Strong creative, inconsistent attribution. Reported numbers swung between sources and the team couldn’t tell which channel was driving net-new revenue. The lifecycle program and the storefront hadn’t kept pace with the brand, and the US, the biggest opportunity, was underbuilt.

What we did

We rebuilt tracking through Elevar to server-side GTM and layered incrementality analysis on top of Meta and Google, so every decision runs on real profit, not platform self-grade. Then we restructured paid around what the incrementality data said. Online revenue grew 50% year over year, with orders up in lockstep.

On lifecycle, we rebuilt the Klaviyo flows, redid segmentation, and tied campaign cadence to the racing calendar the audience lives by. Email-attributed revenue climbed 46% and now drives about a third of all revenue. On SEO, we own the strategy end to end, and organic search sessions are up 54% year over year.

We also spearheaded Attaquer’s US growth on the ground: in-person activations, group rides and events, dealer and bike-shop onboarding, and ambassador teams and relationships, all supported by paid media and press. We shot the ambassador-camp content and rented and wrapped the vans that carried it. Behind the store, we led the tech implementation, customer support, and the reviews program. The US is now the brand’s #1 international market, up 24% in revenue year over year.

What we built

This is where we go past what most agencies will do. Attaquer runs on Shopify Plus and we keep expanding the store as the business grows into it:

• A dealer bulk-order portal for wholesale accounts
• A native wishlist to replace a third-party dependency
• Size guides and mix-and-match kit bundles on the product pages
• New product-page sections and a custom Cloudflare Worker handling forms, capture, and edge infrastructure

We also built and ran the Strava TIMEATTACK program end to end: the challenge, the segmentation, and the post-purchase flows. New-customer revenue on the program grew 111% year over year, and the customers came back.

The outcome

Online revenue grew 50%. Organic is up 54%. Email compounds. The US is the brand’s #1 international market. And the leadership team can finally trust the numbers in the weekly reporting, because the numbers are real.