Kogel Email, Paid, Site, Build 2026
Building the loyalty and email engine for a cycling-components brand
Rebuilt the Kogel site with custom functionality, run all paid and Klaviyo, and built the engine behind a business where more than half of orders come from returning riders.
Visit site54%
Repeat customer rate
~2x the ecommerce norm
~40%
of revenue from email
campaigns + flows
+16%
Paid-social purchases
YoY
- Email and SMS
- Paid Media
- Ecommerce
- Custom Apps
The challenge
Kogel makes some of the best drivetrain hardware in cycling, but the store and the marketing weren’t keeping up with the product. Email was underused, and the site needed functionality the theme couldn’t give it.
What we did
We rebuilt the website and added the functionality it was missing: custom product dropdowns, custom apps, and the configurable options a components catalog needs. We run all paid media and all Klaviyo, campaigns and flows, and we coordinated large-scale email-capture activations, giveaways and launch moments, that pulled tens of thousands of new riders into the audience. Paid-social purchases grew about 16% year over year.
The outcome
Email is now a real revenue engine, driving roughly 40% of store revenue with automated flows opening near 47%. And the product earns the loyalty to match: more than half of all orders come from returning customers, about double the ecommerce norm.