Kogel
Building the loyalty and email engine for a cycling-components brand
kogel.cc
The challenge
Kogel makes some of the best drivetrain hardware in cycling, but the store and the marketing weren’t keeping up with the product. Email was underused, and the site needed functionality the theme couldn’t give it.
What we did
We rebuilt the website and added the functionality it was missing: custom product dropdowns, custom apps, and the configurable options a components catalog needs. We run all paid media and all of Klaviyo, campaigns and flows, and we ran the giveaways and launch moments that brought new riders onto the list. Paid-social purchases grew about 16% year over year.
The outcome
Email now drives roughly 40% of store revenue. More than half of Kogel’s customers are returning riders, about double the ecommerce norm.
Photos
Next: Dana Wharf
All work
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