Ritte Case Study | Outside Projects

The challenge

Ritte had a loyal niche audience but no clear path beyond it. Paid was flat-lining and the storefront needed a rebuild before any acquisition push could scale efficiently.

What we did

We repositioned the brand around its heritage-meets-modern voice and built a brand-new website, then kept expanding it with new features and tech as the range grew. We led the launches of the Esprit carbon road bike, the wider carbon component line, and the titanium range, seeding ambassadors and shooting the content to carry each one, with press to match. We ran all paid media and email, and led the brand and team relationships behind the label.

What we built

A sales funnel for the bikes, from first touch to deposit, wired to email capture and follow-up. Leads who join by email convert about 30% higher than the rest.

The outcome

Revenue is up 193% since we started, across the Esprit, carbon component and titanium launches.

Photos

Rider leaning into a bend on a canyon road above the coast

Rider on an orange Ritte bike on a coast road at sunset, the ocean behind

Two riders on Ritte bikes riding a coast road in low evening light

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