Ritte Brand, Site, Paid, Email 2026
193% growth for a heritage cycling label
Repositioned Ritte, built a new website, launched the Esprit carbon range, and ran the paid and email programs that grew revenue 193% without diluting the brand.
Visit site+193%
Revenue growth
Since partnership
+30%
Funnel conversion
On email-captured leads
- Brand Strategy
- Paid Media
- Email and SMS
- Ecommerce
- Content
The challenge
Ritte had a loyal niche audience but no clear path beyond it. Paid was flat-lining and the storefront needed a rebuild before any acquisition push could scale efficiently.
What we did
We repositioned the brand around its heritage-meets-modern voice and built a brand-new website, then kept expanding it with new features and tech as the range grew. We led the launches of the Esprit carbon road bike, the wider carbon component line, and the titanium range, seeding ambassadors and shooting the content to carry each one, with press to match. We ran all paid media and email, and led the brand and team relationships behind the label.
What we built
A best-in-class sales funnel for the bikes: the path from first touch to deposit, wired to email capture and nurture. Email-captured leads convert about 30% higher than the rest.
The outcome
Revenue grew 193% since the partnership began, with healthier first-purchase economics than the brand has ever had, and a launch pipeline, from Esprit to titanium, that keeps the story moving.